Johannesburg based Artspace Gallery and consultancy Art Source South Africa will be hosting a seminar on professional practice for visual artists.
This is for artists wanting to learn how to effectively manage and direct their careers. This seminar is presented in association with VANSA Western Cape.
Where: RHI House, 8 Spin Street, Cape Town
When: 09h30 - 16h30 on Wednesday 10 and Thursday 11 March 2010
Cost: R 900 per person (which covers course materials, tea and coffee on both days)
Book: 021 465 7895 or hellovansa@vansa.co.za and you will receive a confirmation
The seminars have been successfully run in both Johannesburg and Pretoria. Due to demand we are pleased to offer this opportunity to Cape Town artists and members of the art community.
The seminar asks artists to take decisions about themselves, their desired career path and their artistic objectives. It looks at how to set and achieve goals and what strategies need to be applied to successfully reach these. It will also talk to the business side of the art world and consider how to engage with this successfully.
Topics covered include:
- Taking decisions on how to engage professionally outside of the studio
- How to establish yourself as a professional artist
- Defining a strategy related to your individual career plan
- How to successfully build an artistic profile
- The value of networks
- Marketing yourself and your work to realise your objectives
- How to increase and leverage the value of your work
- Building a professional ethos in the South African art sector
- The roles and responsibilities of the gallery or agent and the artist
- The value of a well planned PR and marketing plan
- How to engage with and manage the media
- Art projects vs art exhibitions - the difference
- Exhibition management and curation
- The gallery system
- Presenting your work – what to consider in a contemporary context
- Sales and pricing of artworks
- Funding and sponsorship – the differences in approach
- Mobilising resources
About the presenters:
Les Cohn
Art Source South Africa was established in 2001 by Les Cohn, a qualified artist and an experienced arts administrator and arts project consultant. She well networked within the South African cultural sector. She specializes in strategic career management for artists
Teresa Lizamore
Over the past 27 Teresa Lizamore has developed a sound career in the industry, as an art consultant, curator and gallerist. She consults for several major corporate collections and has been director of Artspace gallery for the past 8 years.
Taryn Cohn
Since 2002 she has worked in various capacities within the sphere of arts management and cultural marketing. Her areas of specialty include marketing and communications for art and development projects, financial management, project management and strategy
A full programme for the seminar will be supplied upon confirmation of your booking. Payment in full is due by the 1 March to secure your booking. Seats are limited so booking is essential.
For more information about the seminar:
Call: 021 465 7895 or e-mail: hellovansa@vansa.co.za
or media enquiries
Taryn Cohn
083 671 5139
taryncohn@artsourcesouthafrica.co.za